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Webinars are a top notch lead generation tool. Whether you’re sending invitations to an internal list, or outsourcing to an external vendor, there are important steps that should be followed to ensure that you’re not only bringing in a healthy number of registrants, but also doing everything in your power to make sure those registrants actually attend your webinar when the time comes.

This white paper takes a look at some ‘best practices’ that you, your marketing automation service provider, or external vendors should be implementing.

“GrowthFusion has helped Calpont with multiple marketing initiatives since mid-2011, including email marketing, social media, SEO and, currently, a Marketo deployment. Rajesh is a diverse marketer, who has developed creative campaign ideas and provided experienced resources to execute on the different pieces that make for a successful marketing campaign. I rely on GrowthFusion to assist in developing a pipeline that impacts revenue growth for Calpont.” Calpont

8 Marketing Automation Best Practices for Webinars


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